Advertising is instant traffic that may be irrelevant, unstable and has no long-term value as it is based on no-strategy push on the screen face.
Social content marketing goes through a journey of outreach attraction, engagement, conversation, care, concern, community reviews and influence if you are interesting. It's a pull and churn strategy that reaps growth dividends non-stop human-to-human #h2h. You can do both (A/B test) with equal budget and compare what works best for you. It takes 3 months to get traction and 1 year to start growing exponentially.
"Same as your mother's R.O.I." Quote by someone unknown and funny but some-what relevant.
R.O.I can be proved accurately based on your marketing costs and returns. Social-media marketing is about outreach, conversations, engagement, care and influence. Conversions are returns as a natural course of the journey of community building with owned content marketing. If you are true, relevant, constant, consistent, local and have common interest, value and dreams to change the world. You have to take you own Mar-Com journey to prove the R.O.I. We can co-create with you to build interest, value, accelerate and enhance the R.O.I outcomes on multi social-search channels.